Comprehensive Compliance Approach

A Text Message Marketing program powered by Listrak is always built and maintained with compliance at the center.

Ensuring SMS/MMS messages reach your customers requires the right partners, industry knowledge and relations, and platform tools and features. At Listrak, we provide all of these and more.  

Compliance-Focused Organization

The entire Listrak team dedicates itself to fully implementing every client's program and ensuring it remains compliant over time.

  • Listrak's Mobile Operations Team has a history of client advocacy with over 30 years of combined compliance expertise
  • Listrak has a direct line of communication with the mobile carriers and our aggregator partners for policy updates and new guidelines
  • We boast strong, tenured relationships across the Mobile Marketing landscape
  • Ongoing compliance training and certification across Listrak's Client Services, Sales, Implementation, Support, and Product teams
  • Audit resolution management and support

Compliance-Focused Organization

Learn More >

Continual Education & Support

Whether you're starting a new mobile program or migrating an existing one, Listrak will help you understand compliance policy to maximize your return.

  • Thorough training from the Mobile Operations Team at initial onboarding
  • Delivery of templates and other materials to ensure compliant T&Cs, Privacy Policies, and other disclaimers
  • Resource center with tips, tricks, and reminders
  • Ongoing guidance and recommendations from your Account Team
  • Strategic recommendations to mitigate risks at every turn
  • We monitor for updates and changes to regulations and best practices

Continual Education & Support

Learn More >

Deep Dive Program Audits

Listrak experts repeatedly review your programs for optimizations, opportunities, and maximum success.

  • Inspection of existing T&Cs, calls-to-action, and message content during migrations
  • Review of changes post-implementation
  • Ongoing program check-ins for questions and concerns
  • Proactive communication on industry changes
  • Outreach regarding potential red flags

Deep Dive Program Audits

Learn More >

Built-In Compliance Guardrails

The Listrak platform is built with compliance in mind and stocked with features and settings that do the work for you.

  • Double Opt-In acquisition management
  • Age Gated acquisition management
  • Quiet Hours for message delivery
  • Complete message history by contact, including opt-in/out timestamps, two-way conversations, and more
  • Templated compliance language for messaging and disclaimers
  • Time Zone optimization by contact's area code
  • Message volume Frequency Capping
  • Daily deactivation file processing and removal of permanent error codes
  • Known Litigator blocking
  • Suite of reasonable opt-out mechanisms

Built-In Compliance Guardrails

Learn More >

Tier 1 Aggregator Partners

Listrak only works with Tier 1 Aggregator Partners with direct carrier relationships and the ability to scale. Therefore, your program will go live on carrier networks quickly and have the throughput speeds to get your messages to market when they matter.

Tier 1 Aggregator Partners

Learn More >

Efficiency-Driven Platform

Listrak’s features and tools reduce message failure rates, have fast processing speeds and prevent messages from being tripped up by SPAM filters.

Efficiency-Driven Platform

Learn More >

Listrak Prioritizes the Policies of All SMS Regulators

Various governing bodies, federal and state legislation, and mobile carriers dictate Text Message Marketing Compliance. Listrak prioritizes the policies of all these regulators, including additional consumer protection laws and best practices as outlined in the American Disabilities Act (ADA) and CTIA – The Wireless Association.

Watch and Learn Listrak’s Top Compliance Recommendations

A Shortlist of Rules To Follow

  • Double opt-in is in place with ALL acquisition strategies.
  • Subscribers are only collected with 'express written consent,' meaning by explicitly opting-in.
  • Thorough disclaimer language is present at ALL subscription points.
  • Program Name is included in ALL text messages sent.
  • HELP and STOP instructions are included in at least one full-list broadcast message sent each month.
  • Campaigns are never sent during Quiet Hours, and Frequency Capping is enabled to manage volume.
  • Honor opt-out requests.

Listrak provides ongoing guidance on compliance requirements and offers recommendations, enabling you to work with your legal team to make informed decisions for your program and business.

Resources for You

Partnering with Listrak will give you access to our comprehensive toolkit, which will help you develop an effective and regulatory-compliant program.

  • Acquisition disclaimer example language
  • Privacy Policy example language
  • Mobile Terms & Conditions examples
  • Instructor-led compliance best practices training
  • Program Playbook, complete with recommended broadcast, system, and automated campaign copy
  • Program brief ownership to provision as quickly as possible

SMS Getting-Started Glossary

Text Message Marketing uses many acronyms and channel-specific terminology, often overwhelming the best marketers. Here are the basics:

SMS = Short Message Service

MMS = Multimedia Message Service

Keyword = A unique word customers can text into a program to initiate communication, whether it be to opt-in, ask for help, unsubscribe, or get more information

Mobile Carrier = Wireless cellular service provider, including but not limited to Verizon, AT&T and T-Mobile

Provisioning = Refers to the Mobile Carriers approving the content that will be running across a Text Message Marketing program on their network

Aggregator = Coordinates program review and approvals as well as connectivity to the wireless carriers allowing you access to your subscribers through their networks.

Originator = The name or number from which a text message is sent (i.e. a short code, Toll Free Number, etc.)

CTIA = The Wireless Association: An organization representing the wireless communications industry in the United States that publishes a handbook of guiding principles to follow in order to maintain a compliant mobile program.

CTA = Canadian Telecommunications Association

TCPA = Telephone Consumer Protection Act of 1991

FCC = Federal Communications Commission

Listrak is a full suite text messaging provider with a true cross-channel offering

Incentivize Quick Conversions & Drive Traffic

Create immediacy in messaging for events such as flash sales, limited-time offers, exclusive perks, etc.

Drive Efficiency with Time & Resources for Your Team

Develop, deploy, and optimize cross-channel digital  campaigns seamlessly through an integrated cross-channel platform. 

Deliver a Seamless Brand Experience

Build complementary, cross-channel campaigns that promote and build off of one another.

Perform Advanced Segmentation & Targeting

Unlock the unified profile and transform data from intent-based signals to targeted text message marketing audiences (filter based on keyword, purchase behavior, postal code, birthday, etc.).

Send Personalized Message Automations & Triggers

Utilize key customer and behavioral data to send timely, relevant, personalized text marketing messages.

Compliance Content You Might Like

Ensure Text Success… Prioritize Compliance!

Ensure your SMS programs are fully compliant. Our SMS experts have laid out the rules and guidelines you must follow in 2023 to stay in good standing with the major mobile carriers.

Posted on 
May 14, 2024

Compliance News: Florida Telephone Solicitation Act Takes Off

FTSA is a state-level legislation you should be aware of. Learn more about it and what you should include in your messaging strategy to avoid potential legal claims.

Posted on 
Feb 21, 2024

Bad Practice: Understanding (& Avoiding) SMS Grey Routes

Learn the shortcomings and risks of sending via SMS Grey Routes. At Listrak, this illegal route sending will never be recommended or used. Read more.

Posted on 
Feb 2, 2024

Canadian Compliance Changes Coming December 1

Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.

Posted on 
Nov 7, 2023

Take Your Text Message Marketing Program Down Under

Listrak offers Australia international Text Message Marketing service as part of our commitment to a global SMS presence for our retail clients. Learn how to get started.

Posted on 
Oct 13, 2023

Formatting Top-Performing Texts

Review best practices to ensure your SMS messages are formatted for top performance and engagement. With heavy channel competition and holiday season noise, follow our recommendations and cut through the clutter of it all.

Posted on 
Sep 22, 2023

Understanding Text Message Marketing Compliance Rules in the UK

If you have an existing UK SMS program or are looking to get started, review the compliance rules and requirements critical for ensuring an effective program.

Posted on 
Sep 5, 2023

When To Send: SMS Broadcast Frequency & Best Practices

Learn the ideal SMS broadcast frequency for maximum engagement and return. Then hear our best practice strategies to accomplish this, and set yourself up for 4Q Holiday engagement.

Posted on 
Jun 2, 2023

Maintaining Engagement and Frequency Compliance with Your SMS Broadcast Sends

Learn the established frequency compliance rules and our recommendations for best practice strategies to maintain and maximize subscriber engagement and ensure you stay in good standing with major mobile carriers.

Posted on 
Apr 18, 2023

Compliance For SMS Acquisition

Learn all the must-haves and must-dos for SMS Acquisition compliance, to ensure your new subscribers are clear on your sending expectations and so you stay in good standing with the mobile carriers.

Posted on 
Feb 10, 2023

The 5 Keys to SMS Success

Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.

Posted on 
Feb 10, 2023

Powering Your Mobile Marketing Campaigns with Confidence: The Importance of Working with a Tier 1 Aggregator

As a marketer, when you orchestrate your cross-channel marketing campaigns, providing the right message at the right time over the right channel to the right person is your ideal goal...

Posted on 
Nov 15, 2021

Ready to grow your business?
Let’s talk.

Get Started

Solution

Client Success

Compliance

Resources

Company

Get Started