posted on
March 13, 2024

Spring Cleaning

Spring cleaning comes in many forms! For digital marketers it’s time to review the basics of your cross-channel marketing strategies - lists, SMS compliance, and account settings - to ensure maximum performance and efficiency.
posted on
March 1, 2024

Learn More About Your SMS Subscribers Through Data Acquisition Campaigns

Truly understanding your SMS subscribers can pay off in spades across your digital marketing strategies, and it helps build customer lifetime value. Learn all about the zero-party data collection best practice Data Acquisition Campaign
posted on
March 1, 2024

Text Message Marketing Trends To Consider This Year

We’re excited to launch our SMS Creative Portfolio & Lookbook! This new resource will inspire your SMS messages with creative best practices. From it, we’ve pulled together 5 trends we are seeing this year in SMS messaging.
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February 21, 2024

Compliance News: Florida Telephone Solicitation Act Takes Off

FTSA is a state-level legislation you should be aware of. Learn more about it and what you should include in your messaging strategy to avoid potential legal claims.
posted on
February 15, 2024

Things to Consider When Starting a Marketing Platform Evaluation

Starting a marketing platform evaluation? Get tips, advice, and questions to ask during your search. Finding the right vendor can be challenging, but the rewards are high when you select right!
posted on
February 2, 2024

Bad Practice: Understanding (& Avoiding) SMS Grey Routes

Learn the shortcomings and risks of sending via SMS Grey Routes. At Listrak, this illegal route sending will never be recommended or used. Read more.
posted on
February 2, 2024

Six Critical Automations For SMS Success & Growth

SMS-triggered automations are seeing increased engagement and revenue potential. Learn the big six you need to implement to elevate your cross-channel strategy this year.
posted on
February 2, 2024

Maximize SMS Engagement with Transactional Messaging

Providing your customers order updates via SMS is efficient, easy, and makes for a great overall experience. Learn all about Transactional SMS and take the steps we’ve laid out to start implementing these messages.
posted on
December 18, 2023

New Year New Goals: Setting Up a Successful 2024

All eyes are on 2024. Learn what our retail experts predict the year will bring to the industry.
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December 16, 2023

Strategy Guide: Reducing List Churn Within Your Cross-Channel Marketing Program

List churn is a real thing and something you need to monitor during the holidays as you see a big uptick in your subscribers. Get strategies to keep churn minimal for your program.
posted on
December 15, 2023

End the Year Strong: Reviewing Your 2023 Holiday Results

Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.
posted on
December 13, 2023

The 2023 BFCM Star: Text Message Marketing

Consumers did more shopping via SMS than ever before. We’re sharing five SMS trends we saw among savvy retailers and brands this year.
posted on
December 12, 2023

BFCM 2023: A High-Level Recap

The “Superbowl of the Retail Industry” came and went in a big way! Find out how consumers shopped and how retailers engaged over these five days.
posted on
November 22, 2023

Build SMS Engagement from the Start with Contact Cards

Don’t miss out on the engagement and revenue potential a new subscriber brings to your SMS program. Learn how and why including a contact card in your automated SMS Welcome Series is an important first step.
posted on
November 22, 2023

Taking Your SMS Program from Launch to Scale

Learn strategies to take your Cross-Channel Programs from Launch to Scale: Acquisition, Automation, Segmentation, Test, Measurement, and more.
posted on
November 7, 2023

Canadian Compliance Changes Coming December 1

Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.
posted on
October 13, 2023

Take Your Text Message Marketing Program Down Under

Listrak offers Australia international Text Message Marketing service as part of our commitment to a global SMS presence for our retail clients. Learn how to get started.
posted on
October 5, 2023

Plan An Effective Holiday Cross-Channel Marketing Calendar

Crafting an impactful strategy that will cut through the holiday message clutter can be overwhelming. Follow our six critical expert tips to ensure an effective strategy.
posted on
October 3, 2023

Cybersecurity Awareness Month

Keeping yourself and others safe online is easy when you know how. Listrak and our employees prioritize security measures daily. We spotlight four key behaviors everyone can and should do.
posted on
September 22, 2023

Formatting Top-Performing Texts

Review best practices to ensure your SMS messages are formatted for top performance and engagement. With heavy channel competition and holiday season noise, follow our recommendations and cut through the clutter of it all.
posted on
September 8, 2023

Effectively A/B Split Testing Your Email & SMS Programs

Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.
posted on
September 8, 2023

Metrics For Success: Measuring Cross-Channel Performance

Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.
posted on
September 5, 2023

Make a Strong Impact in the UK with Text Message Marketing

Consumers worldwide are glued to their devices – clicking, swiping, shopping. Therefore, SMS is becoming one of the fastest-growing retail channels worldwide. Get started now with text messaging in the UK.
posted on
September 5, 2023

Getting Started with SMS in the UK

Unlock a new level of engagement with your global customers. Listrak offers SMS service to the UK as part of our international messaging efforts.

Ready to grow your business? Let’s talk.

Ready to grow your business?
Let’s talk.