Strategies For Accelerating SMS List Growth
Subscriber opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Use our best-practice strategies to maximize subscriber signs ups across your owned channels.
Read StoryQ1 To-Do: Prioritize Retention
Retention efforts are an essential marketing strategy all year, but Q1 is the perfect time to prioritize it as a focus. Get tips to reconnect with your best customers, newly subscribed contacts, and recent purchasers.
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Spring Cleaning
Spring cleaning comes in many forms! For digital marketers it’s time to review the basics of your cross-channel marketing strategies - lists, SMS compliance, and account settings - to ensure maximum performance and efficiency.
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Learn More About Your SMS Subscribers Through Data Acquisition Campaigns
Truly understanding your SMS subscribers can pay off in spades across your digital marketing strategies, and it helps build customer lifetime value. Learn all about the zero-party data collection best practice Data Acquisition Campaign
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Text Message Marketing Trends To Consider This Year
We’re excited to launch our SMS Creative Portfolio & Lookbook! This new resource will inspire your SMS messages with creative best practices. From it, we’ve pulled together 5 trends we are seeing this year in SMS messaging.
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Compliance News: Florida Telephone Solicitation Act Takes Off
FTSA is a state-level legislation you should be aware of. Learn more about it and what you should include in your messaging strategy to avoid potential legal claims.
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Things to Consider When Starting a Marketing Platform Evaluation
Starting a marketing platform evaluation? Get tips, advice, and questions to ask during your search. Finding the right vendor can be challenging, but the rewards are high when you select right!
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Bad Practice: Understanding (& Avoiding) SMS Grey Routes
Learn the shortcomings and risks of sending via SMS Grey Routes. At Listrak, this illegal route sending will never be recommended or used. Read more.
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Six Critical Automations For SMS Success & Growth
SMS-triggered automations are seeing increased engagement and revenue potential. Learn the big six you need to implement to elevate your cross-channel strategy this year.
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Maximize SMS Engagement with Transactional Messaging
Providing your customers order updates via SMS is efficient, easy, and makes for a great overall experience. Learn all about Transactional SMS and take the steps we’ve laid out to start implementing these messages.
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New Year New Goals: Setting Up a Successful 2024
All eyes are on 2024. Learn what our retail experts predict the year will bring to the industry.
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Strategy Guide: Reducing List Churn Within Your Cross-Channel Marketing Program
List churn is a real thing and something you need to monitor during the holidays as you see a big uptick in your subscribers. Get strategies to keep churn minimal for your program.
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End the Year Strong: Reviewing Your 2023 Holiday Results
Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.
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The 2023 BFCM Star: Text Message Marketing
Consumers did more shopping via SMS than ever before. We’re sharing five SMS trends we saw among savvy retailers and brands this year.
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BFCM 2023: A High-Level Recap
The “Superbowl of the Retail Industry” came and went in a big way! Find out how consumers shopped and how retailers engaged over these five days.
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Build SMS Engagement from the Start with Contact Cards
Don’t miss out on the engagement and revenue potential a new subscriber brings to your SMS program. Learn how and why including a contact card in your automated SMS Welcome Series is an important first step.
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Taking Your SMS Program from Launch to Scale
Learn strategies to take your Cross-Channel Programs from Launch to Scale: Acquisition, Automation, Segmentation, Test, Measurement, and more.
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Canadian Compliance Changes Coming December 1
Learn what’s changing so your SMS program succeeds without fines, interruptions, or suspensions this holiday season.
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Take Your Text Message Marketing Program Down Under
Listrak offers Australia international Text Message Marketing service as part of our commitment to a global SMS presence for our retail clients. Learn how to get started.
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Plan An Effective Holiday Cross-Channel Marketing Calendar
Crafting an impactful strategy that will cut through the holiday message clutter can be overwhelming. Follow our six critical expert tips to ensure an effective strategy.
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Cybersecurity Awareness Month
Keeping yourself and others safe online is easy when you know how. Listrak and our employees prioritize security measures daily. We spotlight four key behaviors everyone can and should do.
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Formatting Top-Performing Texts
Review best practices to ensure your SMS messages are formatted for top performance and engagement. With heavy channel competition and holiday season noise, follow our recommendations and cut through the clutter of it all.
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Effectively A/B Split Testing Your Email & SMS Programs
Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.
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Metrics For Success: Measuring Cross-Channel Performance
Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.
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Make a Strong Impact in the UK with Text Message Marketing
Consumers worldwide are glued to their devices – clicking, swiping, shopping. Therefore, SMS is becoming one of the fastest-growing retail channels worldwide. Get started now with text messaging in the UK.
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