Quick insights from Listrak experts on the latest industry news and trends; so you can apply winning strategies and tactics to accelerate your revenue.
End the Year Strong: Reviewing Your 2023 Holiday Results
Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.
A strategy guide to take your cross-channel programs from launch to scale: acquisition, automation, segmentation, test, measurement, and more.
Achieving Success with a Cross-Channel Transactional Program
Transactional messages are table-stakes for digital marketing programs. Your customers expect you to send these, so learn best practices for sending in email and SMS.
Review best practices to ensure your SMS messages are formatted for top performance and engagement.
Fall is here! Follow our best practice creative strategies and themes to engage your customers from the First Day of Fall through Veterans Day. Then, double-check your BFCM prep to kick off the big holiday season.
Effectively A/B Split Testing Your Email & SMS Programs
Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.
Metrics For Success: Measuring Cross-Channel Performance
Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.
Checking In On Our Predictions: Halfway To The Holidays
How did we do with our New Year’s Cross-Channel Predictions? We’re reporting what we’ve seen thus far and helping you adjust strategies to set the stage for a solid year-end.
Effectively Using Incentives in Your SMS Program
The SMS channel is great for delivering incentives due to its conversational nature and immediacy of engagement. Learn what to consider before hitting ‘send’ on your sweet deal.
We're looking ahead to the summer holidays and want to help you plan your calendar. There are many fun opportunities to engage with your subscribers during this season – and start to warm them up for Q4.
Subscriber Opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Learn our best-practice strategies to maximize subscriber signs ups across your owned channels.
Triggered Messages are just as critical as broadcast messages. As you strive to connect with your customers when and where they show interest across your customer journey, learn which SMS triggers to prioritize for an elevated strategy that earns you more engagement and maximizes your ROI potential.
Maximize Your ROI With Cross-Channel Tools & Strategies
Today, email and SMS are essential in reaching your customers and prospects. Learn how to coordinate your efforts and move away from the outdated siloed approach with Listrak's robust toolset.
The 5 Keys To SMS Success
Hosted by Patrick Murray and Haleigh Beckman
8:04
Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.
Spring Holiday Planning
Hosted by Haleigh Beckman and Casey Sosa
5:57
Watch our Seasonal Spotlight focused on Spring, and get ahead of key buying seasons for your brand. We’re providing cross-channel strategies and messaging inspiration from Valentine’s Day through early Summer celebrations.
2023 Cross-Channel Marketing Predictions
Hosted by Karen DiClemente and Haleigh Beckman
6:23
2022 brought macroeconomic challenges to the retail industry. Learn the cross-channel marketing trends our experts believe will be prominent in 2023.
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